Pioneering Performance in CTV

Bridging Performance Advertisers to the CTV Landscape

With Castify.ai, the traditional perception of TV or CTV advertising being solely a space for brand visibility, is being reshaped. We've pioneered the integration of performance-oriented strategies and technologies into the CTV space. Recognizing the vast opportunities CTV offers for advertisers hungry for tangible results, we found solutions to bridge this divide. Through our innovative methodologies, we empower performance advertisers to tap into CTV's potential, ensuring impactful audience engagement and quantifiable results.

Castify.ai specializes in Retargeting campaigns, and Mobile User Acquisition.
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Retargeting Campaigns

Get back in touch with your audience in a meaningful way, on the big screen.

By leveraging advanced retargeting strategies, you can reach your audience across any digital touchpoint, on CTV. With sophisticated algorithms and data-driven insights, we craft campaigns that resonate, ensuring your brand remains a focal point in your audience's minds.

Mobile User Acquisition Campaigns

Broaden your horizons and tap into a vast pool of potential mobile users. Castify.ai has carefully developed user acquisition campaigns designed to target and engage potential users to drive them towards your app. Furthermore, we developed tracking technologies to attribute the app install to the campaigns you run. Advertisers of mobile apps now have access to premium TV advertising placements, providing significant reach and exposure with sophisticated and powerful performance marketing tools.

How does it work? Device graph matching.

.1

Ad Shown on CTV

Impression URL sent

.2

Apps Installed & Opened

First launch events sent

.3

Attribution

Installs & impressions paired

Key Benefits of Performance TV, with Castify.ai

Wider Reach to Your Core Audience

Castify.ai provides performance advertisers with an unrivalled opportunity to reach TV audiences. Your most valuable clients will be able to see your company's message on the big screen thanks to our robust data management platform.

High engagement

It's not just about reaching your audience; it's about captivating them. Our unique and premium ad placements and campaigns are designed to not only grab attention but to hold it. Dive into a world where your audience doesn't just see your message; they engage with it.

Measurable CTV Campaigns

In the world of advertising, data is king. With Castify.ai, every campaign is backed by sophisticated tracking & attribution technology, along with robust analytics. Track your performance, measure your success, and refine your strategies with real-time data, ensuring you're always ahead of the curve.

Cost-Effective Solutions for Maximum Impact

The optimization algorithms we use for campaign optimization are designed to maximize your return on investment (ROI),ensuring that every dollar you spend is contributing to your success.

Branding with Performance

Why choose between branding and performance when you can have both? With Castify.ai, we seamlessly integrate your brand's essence with performance-driven strategies. The result? Campaigns that resonate, engage, and deliver.

Discover the power of Castify.ai's Performance TV campaigns and connect with your audience like never before.

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