How does audience segmentation affect OTT publishers' performance? Why is it crucial to segment your audience? In this video, we explore how effective segmentation can impact your revenue, enhance performance, and improve viewer experience. Learn the basics of creating and segmenting audiences on CTV and OTT platforms, and discover strategies to optimize your targeting for better results. Whether you're just starting out or looking to refine your approach, this video provides valuable insights to help you succeed. Watch now and begin mastering audience segmentation!

Key terms: Audience Segmentation, CTV, OTT, Digital Marketing, Viewer Experience, Revenue Optimization.

*This video was recorded during an OTT.X webinar presented by Castify.ai.