Castify.ai is proud to announce a significant milestone that marks the beginning of an exciting year. Many of our Connected TV (CTV) applications, which we developed, distributed, and are monetizing for our content partners, were listed as top programmatic advertising players in Pixalate's publishers trust index report of top CTV apps for programmatic advertising Dec23 report report. This achievement not only celebrates our team's hard work and dedication but also shines a light on the evolving landscape of the CTV and OTT ecosystem.

Leading the Future of CTV Advertising

CTV and OTT applications, as well as advanced monetization, have all been powered by advanced technology and innovation at Castify.ai. We intend to continue growing and leading in the future with more groundbreaking developments, smart monetization, and seamless integration.

“We are eager to continue providing our partners with the best CTV and OTT solutions in the industry, and we are committed to ensuring that our customers have access to the tools they need in this ever-changing ecosystem” says Castify.ai CEO Gal Turjeman.

Castify.ai's Global Impact

In a remarkable display of global reach and influence, the Pixalate report published on December 23 shows Castify.ai is among the top-rated CTV apps across EMEA, APAC, and LATAM regions. A strong presence on SamsungTV with five apps in the top 10, 15 in the top 20, and 27 in the top 50. In APAC, 2 of Castify.ai’s apps feature in the top 10. On Roku the success continues with 1 app in the top 10 and 5 in the top 50 in EMEA, and similar success in LATAM with 1 app in the top 10 and 5 in the top 50. FireTV also showcases strength with 4 apps each in the top 50 in both EMEA and APAC. These achievements highlight Castify.ai's pioneering role in the CTV landscape.

Castify's mission statement "Your Content, Everywhere" is brought to life through these achievements, offering its content partners massive reach and optimized monetization.

Understanding Programmatic Advertising in CTV/OTT

Programmatic advertising automates the buying and selling of ad inventory in real-time, offering efficiency, targeted advertising, and measurable results. In the context of CTV and OTT, this means delivering content directly to viewers through internet-connected devices with unprecedented precision and effectiveness not previously found on TV screens.

Why Castify.ai Stands Out

• A large portfolio of direct, owned and operated applications and linear fast channels: Castify.ai provides a complete suite of solutions for content creators, including CTV app creation, distribution and monetization. This allows CTV and OTT advertisers to reach their target audiences with pinpoint accuracy via premium applications, in a brand safe environment.
• Targeted Solutions: Castify.ai’s approach to CTV/OTT advertising focuses on granular targeting, leveraging behavioral data to deliver relevant ads.
• Innovative Technology: Using advanced algorithms and real-time bidding, we ensure that our partners' ads are placed efficiently and effectively. It’s a huge bonus for our content partners as well, who can be assured that their apps are monetized efficiently.
• Measurable Impact: Our platform provides comprehensive analytics, allowing our partners to track the performance of their campaigns with precision.
• Cost-Effectiveness: We optimize ad spend according to preset KPI's to ensure our partners receive the best ROI.

Looking Ahead: The Future of CTV/OTT Advertising

The future of CTV and OTT advertising is ripe with opportunities for growth and innovation. It's no secret that viewers are switching from traditional television to CTV at an unprecedented rate. CTV offers viewers a personalized experience tailored to their interests, allowing them to watch what they want, when they want, on the device they want. This shift also provides marketers with the opportunity to reach viewers in a more targeted and cost-effective way. In parallel technology evolves to enable marketers with access to this viewers paradise. It is safe to say that the sky is the limit for the CTV ecosystem.

About Castify.ai

An omnichannel content distribution platform that allows video content owners, such as linear TV channels, production houses, and more, a cross-device opportunity to create their own branded CTV applications and FAST channels. Castify.ai offers a simplified, automated, seamless app creation, distribution to multiple CTV/OTT platforms, and ongoing monetization, with minimal time and resource investment. By that, Castify.ai allows content owners to focus on producing high-quality content while drastically expanding their audience.

Join Us on This Exciting Journey

Castify.ai is gearing up for a year of breaking records, driving innovation, and setting new standards in programmatic CTV/OTT advertising. Stay tuned for more updates and breakthroughs as we navigate the promising landscape of CTV and OTT advertising together.