OTT publishers need to strategically plan where to place display ads within their applications. This includes deciding the optimal locations, sizes, timing, and implementation methods for display units. In this introductory video, we provide essential tips and guidance on effectively planning your display ad strategy to maximize engagement and revenue. Whether you're new to OTT advertising or looking to refine your approach, this video is a great starting point. Watch now, and if you have any questions, we’re here to assist you!

Key terms: OTT Publishers, Display Ads, Ad Placement, Digital Marketing, OTT Advertising Strategy.

*This video was recorded during an OTT.X webinar presented by Castify.ai.