In this video, we explore main tactics for OTT publishers to maximize revenue through programmatic sales. You'll learn expert recommendations on app bundles, PMP deals, and how to effectively utilize advertising tiers to attract advertisers. We also cover setting optimal floor rates, managing ad density, and other key tactics to enhance your programmatic approach. Whether you're looking to optimize your current sales strategy or explore new revenue opportunities, this video offers valuable insights tailored to OTT publishers. Watch now to elevate your programmatic sales performance!

Key terms: OTT Publishers, Programmatic Sales, Monetization Strategies, Programmatic Advertising Strategy.

*This video was recorded during an OTT.X webinar presented by Castify.ai.